In the world of hip hop, Zuby is an anomaly. England born, Saudi Arabia-bred and Oxford educated – he refuses to fit into the ‘generic rapper’ category.

Zuby burst onto the hip hop scene in 2006 with the aptly titled ‘Commercial Underground’ EP. Armed with nothing more than a backpack full of CDs and a bucket load of confidence, he personally sold over 3,000 copies of the self-released CD on the streets of Oxford, London, Bournemouth and Southampton. The industry also took note, the music video for ‘Steppin’ 2 Me’ was playlisted on Channel U (now AKA) and UKHH.com affirmed ‘we could be looking at something big in the making.’ Zuby’s growing following and penchant for self-promotion led to him being ranked as the #1 musician in the Oxford Student newspaper’s ‘50 Most Influential People in Oxford’.

Since graduating in 2007, Zuby has further expanded his profile by using street promotion, social networks (over 400,000 plays on Myspace, 200,000 views on YouTube and 1,900 fans on Facebook), live performances and online videos to connect with his supporters. To date, he has sold over 5,000 albums independently and hundreds of his famous ‘I’m Down With Zuby, Are You?’ T-shirts. He has gigged all over England and his efforts have taken him as far as the USA, Germany and Saudi Arabia to perform. His songs have received radio airplay on BBC Radio and Choice FM, amongst others.

In 2008, Zuby released ‘The Unknown Celebrity’ on his own label C.O.M. Entertainment. The album was well-received by both fans and critics and spawned two music videos, 'The Same Ones' and 'Too Many', which received airplay on Charge TV and Channel AKA. This album was followed up by ‘How I Feel: The EP’, released in 2010 and accompanied by a music video for ‘Rock Star’.

Zuby continues to record and will perform across the UK this autumn as he embarks on his ‘Hip-Hop Lives’ tour in October.